Audience mapping

Audience mapping is the process of identifying and understanding the needs, interests, and motivations of different audiences. This results in more tailored public facing activities, developed with specific groups and outcomes in mind to have greater impact.

We deliver audience mapping through various forms of research such as desk-based analysis, digital and physical surveys, and focus groups. The benefits of this include:

• developing more inclusive public impact programmes by highlighting barriers that often exclude certain groups. 
• improving communication with stakeholders by identifying which channels they use.
• managing risk and reputation by building relationships and better understanding community concerns and perspectives.

We tailor our audience mapping to suit any project – from large infrastructure to smaller developments and research grants.